You’re About to Discover the #1 Reason Tech-Integrated Projects Fail and the Framework That Fixes It
Most building tech problems aren’t caused by bad products… they’re caused by bad planning. This 5-Day Challenge gives developers, architects, and operators the smarter strategy they’ve been missing.
THE BUILD SMARTER CHALLENGE
Discover the simple, proven framework for leading tech-integrated projects that actually work, without last-minute chaos or costly missteps.
Enrollment for this class is currently open. Join this class now by enrolling above.
Take The Challenge
Challenge The
Status Quo
Will you challenge what you believe is possible for your next project? Step up, rethink your process, and see what happens when you lead with clarity from day one.
5 Days: Monday - Friday
Short, Focused,
Actionable
Each day delivers a 60-minute live session designed to give you one powerful shift, plus a quick win you can apply immediately to your current or upcoming project.
Final Result
Smarter Projects, Stronger Outcomes
You’ll walk away with a repeatable strategy, a clearer head, and a customizable roadmap to build tech-integrated spaces that actually work, for everyone involved.
This Class Is For
Architects, Developers and Operators
If you’re a CRE leader tired of tech confusion and late-stage chaos, this challenge is built for you. No IT background required, just a commitment to doing it smarter.
TRANSFORM THE WAY YOU PLAN BUILDING TECHNOLOGY
Learn to Lead Smarter Projects Without Becoming a Technologist
During this 5-day challenge, you’ll learn the Layer 10 Way, a proven approach to aligning teams, avoiding tech pitfalls, and building spaces that actually work. We’ll walk you through the DSDS Framework (Design → Select → Deploy → Support), and show you how to lead with outcomes, not just gear. Whether you’re launching a new project or fixing a broken one, this challenge will meet you where you are and shift the way you lead permanently.
Why Tech Fails in Most Projects
Learn how to spot the early warning signs of project misalignment—and what to do instead.
How to Define Success (Before Gear Selection)
Shift your focus from features to outcomes and start designing for the people who actually use the space.
The DSDS Framework That Drives Every Smarter Project
Master the process: Design → Select → Deploy → Support—and use it to guide your real-world planning.
How to Align Every Stakeholder from Day One
Get tools and strategies to bring developers, architects, GCs, and IT into alignment—early.
How to Build and Sustain Momentum After the Kickoff
Leave with a 30-60-90 day roadmap you can activate immediately, without waiting on anyone else.
5 DAYS. BUILT FOR BREAKTHROUGHS.
Learn to lead smarter, tech-integrated projects through a proven process used by top developers, architects, and building operators to align teams, avoid chaos, and deliver real results. Each day delivers focused training, quick-win exercises, and real-world insights designed to shift how you approach planning, collaboration, and execution. This is your opportunity to master the strategy behind smarter projects, structured to elevate your thinking and empower your next build.
Day 1: Reframe the Problem
What Got You Here Won't Get You There
Learn why tech fails in so many commercial builds, and how most teams set themselves up for chaos before the first cable is pulled. You’ll discover the Layer 10 Way: a design-first, human-centered, product-agnostic approach that changes everything.
Quick Win: Identify your biggest past pain point, and how to avoid it next time.
Day 2: Redesign Success
Design-First. Human-Centric. Product-Agnostic.
Success isn’t a finished install, it’s a space that actually works. Learn how to lead with outcomes, not equipment, and shift your team’s focus from features to function. We’ll explore how this approach transforms offices, hospitals, mixed-use developments, and more.
Quick Win: Define what success feels like in your next space.
Day 3: Map the Method
Design → Select → Deploy → Support
We’ll walk you through the DSDS Framework, the scalable strategy behind smarter, future-ready builds. You’ll learn where projects typically break down in each phase and how to map your real-world project to a process that delivers.
Quick Win: Use our worksheet to diagnose your current project’s DSDS gaps.
Day 4: Align Stakeholders
Bring Developers, Architects, GCs & IT to the Same Table
Stakeholder chaos is one of the top killers of smart building success. On Day 4, you’ll get clear, practical strategies to get teams aligned early, before decisions get made in silos. Learn how to overcome common objections and move your project forward together.
Quick Win: Identify your most at-risk stakeholder, and how to re-engage them.
Day 5: Activate the Plan
Your 30-60-90 Day Roadmap to Smarter Execution
The biggest risk after a strategy sprint is losing momentum. This final day shows you how to activate what you’ve learned, keep your team aligned, and avoid the stall. You’ll walk away with a practical, plug-and-play activation plan you can use immediately.
Quick Win: Build a 3-week project action plan you can launch right away.
Learn From The Best
KEN WILKINSON
During this challenge, you’ll learn the exact strategies Ken Wilkinson uses to help top-tier developers, architects, and operators lead smarter, technology-integrated projects.
These are the same methods trusted by major real estate teams across healthcare, commercial, and mixed-use sectors, now available in a live, high-impact format.
Whether you’re launching your first smart build or streamlining your tenth, you’ll walk away with insights most teams don’t discover until it’s too late.
5 DAYS. PERFECTLY STRUCTURED.
A New Kind Of Challenge
I know what you’re probably thinking,
“Great, another ‘challenge’ that’s just a long sales pitch in disguise.”
Well… it’s not. This isn’t fluff. It’s not filler. And it’s definitely not a thinly veiled webinar series.
This is the most practical, yet profoundly simple 5-day training you’ll find on how to lead technology-integrated projects that actually work, without being a technologist.
Have you ever walked into a project review and had everyone at the table, developers, architects, contractors, IT, actually aligned from day one?
If not, you’ve got something to learn. And this challenge is where you’ll learn it.
You Can Step Up To The Challenge
There Are Two Ways. Heres How:
- Daily Via Live Challenge
- Recordings Available For A Limited Time After Live Sessions
- Recordings Available For 12 Months For VIPs
The Next Challenge Starts:
June 2nd - June 6th
15Days16Hours:28Minutes:57Seconds
August 7th - August 11th
General Admission
Here's What You Get...
- Live access to all 5 daily training sessions
- Daily “Quick Wins” to apply to your real-world projects
- Downloadable workbook and customizable planning tools
- Training on the Layer 10 Way + DSDS Framework
- Tools and strategies to improve alignment and reduce chaos
- A front-row seat to the smarter way to lead tech-integrated projects
VIP Experience
Here's What You Get...
Everything in General Admission, PLUS:
- Full replay access via the private group (watch on your own time)
- Guaranteed access to Day 5 Strategy + Q&A session
- Ability to submit your question for tailored feedback
- Guaranteed hot seat or personalized response from Ken Wilkinson
- Exclusive Layer 10 templates and scope review resources
- Early access to future offers and professional trainings